“At first, I didn’t want to speak. I thought I’d get it wrong. Now I lead warmups. I help younger girls. I speak like I matter.”
— Maribel, 13, Bogotá
numbers
Our Impact is Real and Lasting
5,000 girls
Reached across 7 countries
100+
Trained coaches and mentors
65%
of participants now self-identify as leaders (up from 18%)
Programs linked to higher school attendance, improved emotional regulation, and increased teamwork
ecuador
measurable improvements in peer communication and classroom collaboration
colombia
girls reported feeling “less invisible” and more “able to express my real self”
WHY MEASUREMENT MATTERS
Real Change Deserves Real Proof
We believe transformation should be felt—and tracked. That’s why we evaluate every layer of our programs: from how girls feel about themselves, to how they lead their peers, to how they show up at school, at home, and on the field.
We use a mix of qualitative stories, quantitative data, and long-term follow-ups to understand and deepen our impact.What we’ve found is consistent and powerful: When girls have a safe space to play, express themselves, and be seen, everything changes.
what we track
We Measure What Matters Most
Our approach to evaluation is holistic. It’s not just about outcomes—it’s about ownership. We track change across five key areas:
Emotional Resilience
Ability to manage emotions and bounce back from setbacks
Confidence & Self-Worth
How girls view their own value and capability
Teamwork & Communication
Ability to work with others and resolve conflict
Leadership Emergence
Girls stepping into new roles, mentoring others, and setting goals
Coach and facilitator reports
Focus groups with families and educators
Follow-up interviews with alumni
Our coaches also use Reflection Circles each session—guided conversations that give us insight into girls’ growth in real time.
long-term impact
Beyond the Field, Into the Future
Our goal isn’t a perfect soccer team. It’s a generation of young women who lead with purpose and possibility.We follow up with program alumni to understand how they’re applying what they’ve learned:
Many become coaches or pear mentors
Some return to school with new goals
Others begin organizing sports spaces for girls in their communities
WHAT COMES NEXT
Our Three-Year Vision
Over the next three years, Goleadoras will expand its reach, deepen its curriculum, and build physical and emotional infrastructure to serve thousands more girls. We have three priorities:
Build Our First U.S. Soccer Field
We are in the process of building this groundbreaking location in South Florida through a partnership with Milton Real Estate. We expect to open this facility in XXXX and will serve XXXX girls. This new space will be:
— A permanent home for Goleadoras U.S.
— A space for local league play, leadership training, and healing
— A hub for rehabilitation and reintegration programs for incarcerated girls and women
— A model for how sports infrastructure can serve both youth and justice
Expand the Nike Goleadoras League (NGL)
Nike Goleadoras League combines competitive soccer with emotional learning, peer mentorship, and team-based leadership. In 2025 and beyond, we plan to:
— Expand the league to more Latin American cities
— Introduce youth-led “Values First” tournaments
— Build new performance metrics that reward teamwork, not just wins
“We’re redefining what it means to ‘win.’ It’s not just about goals. It’s about growth.”— League Facilitator, Medellín
Scale the Goleadoras Methodology Globally
We are expanding to 5 new countries by 2027 and we want to reach 20,000 girls. In partnership with Sporting Foundation and others, we’ll:
— Train new regional coaches and facilitators
— Localize curriculum with cultural sensitivity
— Launch new school-based and afterschool sites
— Build a global network of programs that share tools and stories
This Isn’t Just Expansion. It’s Evolution.
We’re not growing just to grow. We’re growing to embed change. That means:
— Equipping more girls to become mentors and trainers
— Offering multi-year engagement, not just one-off sessions
— Adding more wraparound supports: mental health, creative play, leadership immersion
— Tracking alumni progress to understand long-term ripple effects
We’re building generational impact, not short-term programming. We’re not growing just to grow.